Morning Reading List, 08.13.08

C-SPAN has engaged New Media Strategies (NMS), an Arlington-based online intelligence and marketing firm, to design proprietary software technology for Convention Hub. C-SPAN will maintain editorial control over each of the websites.”CNN announced, “For the first time since winning their parties respective nominations, Senator John McCain (R-Ariz.) and Senator Barack Obama (D-Ill.) will both appear during the high-definition CNN broadcast of the Saddleback Civil Forum on Leadership and Compassion. The candidates will speak separately with the forum’s host, pastor and author Dr. Rick Warren, and will discuss issues including compassion, faith, values and leadership.”

A release announced, “CN8, the Comcast Network confirms prominent guests during coverage of the Democratic and Republic Conventions.” Philadelphia Mayor Michael Nutter and former N.J.

etrials Worldwide Announces Second Quarter 2008 Financial Results

Sales and marketing costs were $1.4 million compared to $1.5 million in the second quarter of 2007 reflecting reduced spending on marketing expenses offset partially by increased spending on sales personnel and related expenses. Research and development costs were $0.5 million compared to $0.6 million in the second quarter of 2007 reflecting lower headcount compared to the prior year period. General and administrative costs were $1.7 million compared to $2.5 million in the same quarter last year, representing a 32% decline. Net loss for the second quarter of 2008 was $2.2 million, or $0.20 per share, versus a net loss of $1.3 million, or $0.12 per share, in the second quarter of 2007, reflecting primarily decreased revenues, higher cost of services, as well as lower net other income. “Revenue generation at etrials continues to be impacted by soft bookings in prior quarters, the timing of the start of new studies and lower billable utilization rates due to the ramp up of newly hired project managers.

Top Internet Advertising and Marketing Trends Will Be Showcased By

Affiliate marketers will discover “The Ten Hottest Strategies For Internet Marketing” and review leading ideas from expert Jay Berkowitz at Affiliate Summit East on August 11 at the Boston Seaport Hotel.

Boca Raton, FL (PRWEB) August 7, 2008 — Jay Berkowitz, founder of TenGoldenRules.com and author of “The Ten Golden Rules of Online Marketing Workbook,” was selected to present, “The Ten Hottest Strategies for Internet Marketing” for attendees of Affiliate Summit 2008. Affiliate marketers will discover the best internet marketing strategies for business along with how to build their personal brand. This presentation will explore the Web 2.0 tools, social media trends, conversion tracking strategies and analytics. The presentation will be taking place on Monday August 11th at the Boston Seaport Hotel.

Mannix Marketing Ranks In Top 30 Internet Marketing Firms

TopSEOs.com Ranks Glens Falls NY based Internet Marketing Company Mannix Marketing, Inc. Among Top 30 For Best Organic SEO According To Their August 2008 Best In Search Rankings.

PRWEB) August 15, 2008 — Internet marketing firm Mannix Marketing, Inc. of Glens Falls NY ranked 30th in the world for organic search engine optimization services for August in a monthly Best in Search ranking by TopSEOs.com. 

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VisionPoint Marketing Hosts Client Lunch And Learn

VisionPoint Marketing, an Internet marketing firm, is recognized as a leader in interactive initiatives ranging from branding to lead generation. VisionPoint Marketing has realized growth rates from 50 to 500 percent every year, and has established a Raleigh office serving a diversified regional client base. For more information visit their Web site at www.visionpointmarketing.com. Related Links: www.visionpointmarketing.com www.wcsr.com News Facts: � Diane Kuehn, president and chief executive officer of VisionPoint Marketing (www.visionpointmarketing.com), has announced that the firm hosted a client lunch and learn to discuss the topic of user generated content (UGC). � At the lunch and learn, Womble Carlyle, a full-service business law firm, led the presentation on what companies should know about UGC, as well as guidelines for inviting consumers to interact with a brand online while managing the brand owner’s legal risk.

Firms neglect offline and internet marketing integration

Only around half of businesses integrate their internet marketing with offline communications, new research has shown. According to a study by iProspect and JupiterResearch LLC, businesses adopting search engine marketing are “ignoring” an opportunity to benefit from integration. Only 55 per cent of businesses complimented their online marketing with a reference in offline communications. Robert Murray, president of iProspect, explained: “Despite such a clear demonstration of the power of integrating search and offline channels, surprisingly, the strategy has yet to gain widespread adoption. “Unfortunately, by failing to integrate their efforts with offline, search marketers are essentially ignoring the very channels that drive users to search.” A study by iProspects in 2007 indicated that two thirds (67 per cent) of search engine users are driven to online marketing as a result an offline channel trigger.